Buying newborn baby clothes can be a bit daunting, and yet it is easy to get carried away by the pretty colours and cuter than cute designs. Make choosing clothes for your little one stress-free and follow our tips below to ensure that your precious bundle of joy is wrapped up safe and snug in the latest styles and the cutest fashions. Safety: When choosing newborn baby clothes safety should always be your first priority, and there are a few points to consider. It is essential to avoid anything with fringe or strings attached or any embellishments that could become loose, as these can pose as a choking hazard. Our selection of clothing at Willow and Cole has been carefully designed to be extra safe for baby. For example, metal is a common allergen, and our clothing with fasteners are always nickel free to prevent the risk of any sensitivities. Style: Parents love dressing up their new arrival and making sure that baby is dressed for success, every time. Newborn baby cl